Entry Criteria

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Entry Criteria for Categories

It’s really important that entrants read the criteria for their category before they submit their entry. If you have any questions, please don’t hesitate to get in touch with your questions.
Each entrant will be assessed on
  • Originality
  • Technical accomplishment
  • How striking the work is
  • The thinking behind the work
  • The impact on its potential audience, ie, will it stand out from rivals’ work
Graphic Award
  • Brand Collateral, i.e printed materials such as brochures, business cards, signage
  • Logos and Branding 
  • Design Communication, i.e posters, billboards, campaigns, social graphics 
  • Editorial and Books 
  • Packaging 
  • Illustration 
  • Both film and digital
  • Fine Art
  • Portrait 
  • Product 
  • Landscape
  • Action, i.e sport
  • Event, i.e live music
  • Social issue, i.e, work that covers an important issue
Moving Image Award
  • Animation
  • GIF
  • Short Video
Architectural & Product Award
  • Classic architectural work, ie, for a new building
  • Conceptual architectural work
  • Product design for public places
  • Product design in the home
People's Choice Award
Every entrant is automatically entered into the People’s Choice Award.
  • Any work must be the sole work of the entrant.
  • The entrant must upload 7-10 images of their work. Images must be in JPEG or PNG format, with minimum dimensions of 2,475 x 1,755px. Your first image is your main image.
  • Each entrant must write a description of their work to help judges understand the thinking and process, plus how the work was carried out.
  • For the Product category, a physical product can be provided for judging (although not compulsory).
  • For the Moving Image category, provide a link to Vimeo or YouTube, or other sharing platform with a password and login if required, where the moving image content is available for judging.
  • For the Photography category, a print can be provided for judging, along with your digital entry, or scan of a film picture. Providing a print is not compulsory.
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